Like something out of a science fiction movie, a new type of specialized paper used for product packaging now has the ability to interact with customers via their smart phones or tablets. The energized paper, called Powercoat, allows for the seamless integration of printed electronics and printed graphics, according to Jose-Anne d’Auvergne, brand manager for Arjowiggins Creative Papers, the manufacturer. “Powercoat makes it possible for packaging to interact directly with the consumer, whether on the shelf or at home,” d-Auvergne told Packaging Digest. “When Powercoat is printed directly on a package, the package can transmit data to the consumer via the consumer’s smartphone or cell phone.” The information can include such things as when the package was moved or opened, when its contents are empty, or when the product is expired.