When clients and visitors enter your business, what do they see?
If you aren’t sure how to answer that question, try this experiment: Pretend that you are a first time visitor to your business. Drive into your parking lot and act as if you have never been there before. Is your entrance easy to find? Are there signs to direct visitors where to go?
Walk into your reception area and look around. Does it look friendly and inviting? Is there a live person there to greet you? If so, what do they say? Are they personable and helpful?
Next, look at your waiting area, if you have one. Is the furniture clean and in good repair? Is there something to keep your visitors occupied while they are waiting, such as a television or some magazines?
Like anything else in life, first impressions mean a lot when it comes to your company’s visitors. So the way they perceive your business during their first visit can set the tone to how they feel about interacting with your company in the future. A few simple improvements to your visitor’s experience can determine whether or not they will become a lifelong customer.
A Clean, Well-Lighted Place
Presenting a clean, well-lit waiting area is an important first step to impressing your visitors. A few comfortable chairs and couches and a small table usually is all it takes to set them at ease and make them feel comfortable.
If possible, have a receptionist or another employee available to greet customers. Make sure they know what to say, smile and are friendly. It’s also critical that they are able to answer any questions your visitors might have, such as where is the closest bathroom and a few details about the company’s history and products. Also, make sure they are consistently using the script you provide for them when answer the telephone.
Keep It Organized and Informative
A literature organizer is a great way to provide visitors with the information you want them to have, including fliers on the types of products and services you want to promote. By providing a neat and orderly place for visitors to learn more about your company, you can give them impression that your business is organized and efficient.
Make sure that any bathrooms are cleaned frequently and inspected according to a regular schedule.
You can only expect what you inspect, so make it a habit to check up on your reception area so that you can be assured it meets your expectations. Bahrns provides a variety of products — including signage and other materials — to make your visitors’ experience as positive as possible.