Material handling distributors can stay afloat in the tough economy by concentrating on growing markets. A marketing plan on how to accomplish this is outlined by Mallard Manufacturing Corp. President Kevin Risch in a feature article released in the Material Handling Equipment Distributors Association’s journal.
According to Risch, material handling distributors should locate and target client niches with spending power. Macroeconomic indicators can help determine these growing markets, Risch says.
The MHEDA Journal is an online magazine that tackles issues relating to the material handling equipment industry. The Journal helps manufacturers and distributors deliver the best material handling solutions to end-users.