The Material Handling Equipment Distributors Association is holding its annual conference in a convention center just outside Chicago this week. The event’s theme this year is “Delivering a Superior Customer Service Experience for Your Parts and Service Customers.” The conference is scheduled to be held Wednesday and Thursday at the Crowne Plaza Chicago O’Hare hotel and conference center in Rosemont. Sessions during the conference will focus on best practices, metrics, key performance indicators (KPIs) and other topic related to the forklift parts industry, according to the association’s website. The cost for the conference is $699 for MHEDA members and $1,249 for non-members.